Analisis Pemasaran Kelapa Sawit Rakyat Desa Perdomuan Nauli Kecamatan Kandis Kabupaten Siak Provinsi Riau
DOI:
https://doi.org/10.55180/aft.v4i2.1322Keywords:
Palm Oil, Marketing, Perdomuan Nauli VillageAbstract
Indonesia, as an agricultural country, has an agricultural sector that contributes significantly to the national economy. Palm oil is the main commodity that plays an important role in increasing state income, especially in Perdomuan Nauli Village, Kandis District, Riau. This research aims to analyze palm oil marketing in the village using descriptive methods. Primary data was obtained through interviews and questionnaires, while secondary data came from literature and related institutions. The research location was selected through purposive sampling involving 35 respondents who used three main marketing channels: Farmers–Collectors–RAM–PKS, Farmers–Collectors–PKS, and Farmers–RAM–PKS. The research results show that the Farmer–RAM–PKS channel provides the highest profits for farmers with a margin of IDR 434.3/kg, followed by the Farmer–Collector–PKS channel with a profit of IDR 234.3/kg. The Farmer–Collector–RAM–PKS channel, even though it is the longest, still provides profits for farmers of IDR 139.3/kg. Each channel has its own advantages and disadvantages, depending on the facilities provided and marketing costs incurred. This research emphasizes the importance of evaluating and improving marketing channels to increase the efficiency and welfare of oil palm farmers in Perdomuan Nauli Village
References
ANDIKA, A., AMBARAWATI, I. G. A. A., & SETIAWAN, I. G. B. D. (2022). Sistem Tataniaga Tandan Buah Segar (TBS) Kelapa Sawit (Studi Kasus di Desa Tegar, Kecamatan Mandau, Kabupaten Bengkalis, Provinsi Riau). Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), 11(1), 13. https://doi.org/10.24843/jaa.2022.v11.i01.p02
Arif, D. A., Mardiatna, D., & Giyarsih, S. R. (2017). Kerentanan Masyarakat Perkotaan terhadap Bahaya Banjir di Kelurahan Legok, Kec. Telanipura, Kota Jambi. Majalah Geografi Indonesia, 31(2), 79–87.
Arikunto, S. (1998). Prosedur Penelitian Suatu Pendekatan Praktik. Rineka Cipta.
Badan Pusat Statistik. (2019). Pertumbuhan Ekonomi Indonesia Triwulan IV/2019.
Badan Pusat Statistik. (2023). Produksi Perkebunan (Ton), 2020—2022.
Darmalaksana, W. (2020). Metode Penelitian kualitatif studi pustaka dan studi lapangan (1 ed). Pre-print digital library UIN Sunan Gunung Djati Bandung.
Lubis, M. F., & Lubis, I. (2018). Analisis Produksi Kelapa Sawit (Elaeis Guineensis Jacq.) Di Kebun Buatan, Kabupaten Pelalawan, Riau. Buletin Agrohorti, 6(2), 281–286. https://doi.org/10.29244/agrob.v6i2.18945
Manalu, R., Biji, P., Produksi, K., Rakyat, P., Meningkatkan, U., & Petani, P. (2018). Processing of Smallholder Plantations Cocoa Production to Increase Farmers Income. Pengolahan Biji Kakao Produksi Perkebunan Rakyat untuk Meningkatkan Pendapatan Petani, 1, 99–111.
Nuria, N. (2017). Analisis Efisiensi Subsistem Pemasaraan dalam Agribisnis Tandan Buah Segar (TBS) Kelapa Sawit (Studi Kasus di Desa Setabu Kecamatan Sebatik Barat Kabupaten Nunukan). Universitas Borneo Tarakan.
Rahim, Abdul., & Hastuti, D. R. D. (2007). Ekonomika Pertanian (Pengantar, Teori dan Kasus). Penebar Swadaya.
Setiawan, M. (2011). Analisis Saluran Pemasaran Dan Transmisi Harga Tandan Buah Segar (Tbs) Kelapa Sawit Pada Petani Swadaya Di Kelurahan Sorek Satu Kecamatan Pangkalan Kuras Kabupaten Pelalawan. Universitas Riau.
Sugiyono, P. D. (2017). Metode penelitian bisnis: Pendekatan kuantitatif, kualitatif, kombinasi, dan R&D. Penerbit CV. Alfabeta: Bandung, 225(87), 48–61.
