AGRIFITIA : Journal of Agribusiness Plantation

Analisis Profitabilitas Usahatani dan Pemasaran Kacang Tanah di Kecamatan Pujananting Kabupaten Barru

Nur Afni Syahrin Muchtar — 2024-11-20

Peanuts are one of the agricultural commodities that have high economic value. The need for peanuts continues to increase every year along with population growth, community nutritional needs, and the development of the feed and food industry in Indonesia. Optimal peanut production can improve farmers' welfare. However, income from peanut farming is not only influenced by the level of production, but also by the marketing method of the agricultural products. South Sulawesi is the second largest peanut producing province outside Java, with Barru Regency as its leading area. The purchase price of peanuts often fluctuates every year, and the selling price tends to be low during the peak harvest season, so farmers do not get profitable prices. This study aims to (1)Analyze the level of profit of peanut farming, (2)Analyze peanut marketing channels, and (3)Determine the efficiency of peanut farming marketing channels. The method used is quantitative descriptive analysis with the help of the Microsoft Excel application. The research location is in Pujananting District, Barru Regency, with 96 farmer respondents and 9 marketing institutions. The results of the study showed that (1) Peanut farming in Pujananting District, Barru Regency, was profitable with an R/C ratio of 2.52%; (2) There were 2 marketing channel patterns, namely marketing channel (I) involving farmers, retailers, and consumers, while marketing channel (II) involved farmers, collectors, wholesalers, and industry.; (3) The most efficient marketing channel was marketing channel I with an efficiency value of 1.64%.

Peran Wanita Tani dalam Meningkatkan Perekonomian Keluarga (Studi Kasus Kelompok Wanita Tani (KWT) Bumi Lestari)

Sarti — 2024-11-14

Nowadays, the role of women farmers is no less important in the family's economic activities. Apart from economic conditions and the status of women farmers who are also wives and mothers, many other factors make women farmers involved in family activities. This research aims to: 1) find out the role of women farmers in improving the family economy, and 2) find out the factors that influence the role of women farmers in improving the family economy. This research was carried out in Purwobinangun Village, Pakem District, Sleman Regency, Yogyakarta on February, 2024. The method used in this research was descriptive quantitative with a census method, namely using the entire existing population as the research sample. The results of this research showed that the role of women farmers in improving the family economy was high. Factors that influence the role of women farmers in improving the family economy are age and education.

Determinants of Sorghum Farmers' Decisions to Adopt New Superior Varieties: Evidence from Lamongan Regency

Tsaniyatus Zuhriyah — 2024-09-29

Sorghum as an alternative commodity to substitute rice and other cereal crops, showing to its high adaptability to arid environments and limited rainfall. However, sorghum production has witnessed a decline, leading to a reduction in sorghum supply, thus impacting the provision of food and raw materials for industries. This research aims to ascertain farmers' decisions in selecting new superior varieties (NSV) and whether the utilization of NSV enhances farmers' productivity and income. The study was conducted in Patihan Village, Lamongan Regency, with a sample size of 55 sorghum farmers. Logistic regression analysis was employed to determine the factors influencing farmers in adopting new superior sorghum varieties. The findings indicate that factors influencing farmers in utilizing NSV include education, land size, farming experience, participation in farmer groups, and harvest orientation. Although the utilization of NSV does not increase sorghum farmers' productivity, the income of sorghum farmers adopting NSV has increased.

Analisis Bauran Pemasaran Kuritos di Desa Linau Kecamatan Maje Kabupaten Kaur

Ratna Sudjanawati — 2024-11-29

The study was carried out in Linau Village, Maje District, Kaur Regency, with the objective of analyzing the marketing mix, specifically examining the impact of product, price, promotion, and distribution channels on Kuritos. A descriptive qualitative approach was utilized. Primary data were gathered firsthand through interviews and direct observations involving the owners, employees of the Kuritos Cracker Industry, and its consumers. Secondary data were obtained from relevant literature on marketing mix research. Data collection techniques included observation, interviews, and documentation, while data analysis encompassed data reduction, presentation, and drawing conclusions.The findings reveal that product-related strategies focus on improving quality and introducing innovations, such as designing more appealing packaging. Pricing strategies involve offering discounts and conducting market condition analyses. Promotional activities are carried out through word-of-mouth and digital platforms, such as WhatsApp, Facebook, and Instagram. Distribution strategies emphasize using more strategic locations, like food centers and tourist attractions, and collaborating with distributors. The study underscores the critical role of these elements in optimizing Kuritos' marketing strategy, demonstrating how their effective application enhances market presence and overall success.

Analisis Kelayakan Usahatani Hidroponik Di Kota Makassar

Hardiyanti Awalia — 2024-11-20

Hydroponic farming is often cultivated in cities experiencing rapid population growth. Business feasibility analysis is carried out as an effort to determine the level of feasibility of running or continuing a hydroponic business by considering certain feasibility criteria. Thus, a business is said to be feasible if the profits obtained can cover all costs incurred, both direct and indirect costs. Business feasibility analysis is an important thing to do to avoid losses and for business development and continuity. This research analyzes the feasibility of hydroponic vegetable farming in Makassar City based on financial aspects, whether it is feasible or not and analyzes the feasibility of hydroponic vegetable farming in Makassar City based on non-financial aspects, whether it is feasible or not. Financial Aspects and Non-Financial Aspects to determine the feasibility of Hydroponic Farming in Makassar City. Based on the results of research on the feasibility of Hydroponic Farming in Makassar City from a Financial Aspect it is feasible to continue running and the feasibility of Hydroponic Farming in Makassar City from a Non-Financial Aspect is feasible to continue running.

Analisis Pemasaran Kelapa Sawit Rakyat Desa Perdomuan Nauli Kecamatan Kandis Kabupaten Siak Provinsi Riau

Wika Srihartati Marbun — 2024-11-11

Indonesia, as an agricultural country, has an agricultural sector that contributes significantly to the national economy. Palm oil is the main commodity that plays an important role in increasing state income, especially in Perdomuan Nauli Village, Kandis District, Riau. This research aims to analyze palm oil marketing in the village using descriptive methods. Primary data was obtained through interviews and questionnaires, while secondary data came from literature and related institutions. The research location was selected through purposive sampling involving 35 respondents who used three main marketing channels: Farmers–Collectors–RAM–PKS, Farmers–Collectors–PKS, and Farmers–RAM–PKS. The research results show that the Farmer–RAM–PKS channel provides the highest profits for farmers with a margin of IDR 434.3/kg, followed by the Farmer–Collector–PKS channel with a profit of IDR 234.3/kg. The Farmer–Collector–RAM–PKS channel, even though it is the longest, still provides profits for farmers of IDR 139.3/kg. Each channel has its own advantages and disadvantages, depending on the facilities provided and marketing costs incurred. This research emphasizes the importance of evaluating and improving marketing channels to increase the efficiency and welfare of oil palm farmers in Perdomuan Nauli Village

Manajemen Usahatani Jagung Lokal di Kabupaten Bangkalan

Miraty Segundary Fajariyah — 2024-10-29

Farming business are important to implement management functions in order to get good results and be more efficient in managing so as to earn good income. The purpose of this study was to determine the management of local corn farming in Geger Sub-district, Bangkalan District. The sampling method of location done by purposive sampling. Determination of the sample with snowball sampling technique with a sample 20 farmer local corn. This study use a qualitative with descriptive method. Method of data collection using primary data and secondary data. The primary data were obtained from in-depth observations and interviews with field extension officer and farmer group leader. Meanwhile, secondary data was obtained from all relevant parties including the Department of Agriculture in Bangkalan, the Central Bureau Statistics (BPS), the Agricultural Extension Agency (BPP), as well as journals relevant to the research topic. The results showed that local corn farming in Bangkalan Regency was profitable because the R/C ratio was >1. Management of corn farming in Bangkalan Regency has carried out activities that include farming management functions ranging from planning, organizing, actuating, and controlling.