AGRIFITIA : Journal of Agribusiness Plantation

Analisis Pengaruh Bauran Pemasaran terhadap Perilaku Konsumen Kopi (Studi Kasus: Konsumen Kedai Kopi di Desa Condong Catur Kecamatan Depok Kabupaten Sleman)

Muhammad As’ad Rosyadi — 2025-03-03

This research aims to determine the characteristics of coffee shop consumers, the ap This research aims to determine the characteristics of coffee shop consumers, the application of marketing mix components, and the influence of these components on consumer behavior at coffee shops in Condongcatur Village. The location for the study was deliberately chosen (purposive sampling). The research was conducted in three coffee shops: Samasta Coffee, Jempolan Coffee, and Tilasawa Coffee Roaster. The sampling method used was Accidental Sampling. The total sample size for this study was 45 respondents. Data analysis was conducted using multiple linear regression analysis. The results of this study indicate that the characteristics of coffee shop consumers are predominantly male, with an average age of 25 years, primarily students. The average distance from home to the coffee shop is 4.7 km, with an average frequency of visits of 2 times per month. Among the three coffee shops studied, Jempolan Coffee had the best implementation of marketing mix components. Furthermore, the marketing mix did not have a significant effect on price, promotion, product, and place.

Kajian terhadap Peranan Kelompok Wanita Tani dalam Mendukung Desa Wisata Kecamatan Cangkringan Daerah Istimewa Yogyakarta

Erik Andrian Pratama — 2025-03-03

This research was conducted in Cangkringan District, Sleman Regency. The aims of this research are (1) To find out the role of women farmer groups (KWT), in supporting tourist villages, (2) To find out the monthly income of KWT, (3) The obstacles faced by KWT in running a business. The research method uses qualitative and quantitative methods. Determining the sample using a census is an approach that requires every element of the population you wish to study to be included in the research, namely the total number of KWT members is 30 people. The results of this research show that the role of KWT Sarana Rejeki in supporting tourist villages includes managing agrotourism, providing facilities and promoting tourist villages, KWT Sarana Rejeki members earn an income of Rp. 500,000-1,000,000 for one month from the results of managing strawberry gardens and managing Klangon Hill tourism, the obstacles of KWT Sarana Rejeki are lack of wider market access, limited knowledge and skills in business management.

Komoditas Unggulan dan Identifikasi Sistem Agribisnis Perkebunan pada Sentra Produksi di Kecamatan Batulanteh Kabupaten Sumbawa

Adrian Junior — 2025-03-03

Plantation is one of the agricultural sectors that plays an important role in encouraging economic growth, especially in rural areas, through agribusiness-based farming activities. This research aims to identify superior commodities in the plantation sector and analyze the agribusiness system implemented in Sumbawa Regency. The research area was determined using a purposive sampling technique, starting from the district to the sub-district level which is the center for basic plantation crop production. The research will be carried out in July - August 2024. Determining the number of samples or respondents in the research, namely plantation agribusiness actors, took 30 respondents. The analysis method uses descriptive analysis methods, LQ (Location Quotient) analysis and SS (Shift Share) analysis. The research results show (1) There are 5 (five) basic commodities for the plantation sector in Sumbawa Regency, namely candlenut commodities, tamarind commodities, jatropha commodities, coffee commodities and cashew commodities. (2) The results of the analysis of the competitiveness of plantation commodities in Batulanteh District, Sumbawa Regency which have competitive competitiveness are candlenut commodities, coffee commodities and cashew commodities. (3) Results of identification of the plantation agribusiness sub-system in Sumbawa Regency, especially coffee and candlenut commodities which are the leading commodities in production centers in Batulanteh District, Sumbawa Regency : (a) The production facilities system, namely the provision of seeds, is still independent from harvested seeds, (b) sub-system of farming, namely cultivation is still non-technical on government forest land and private gardens, (c) processing sub-system is still simple and small scale, (d) The marketing sub system is still mostly in the form of primary products (for example coffee beans and candlenut seeds) farmers mostly sell to village and sub-district level collectors, (e) The institutional sub-system, namely extension workers, farmer groups and commercial banks, provides training to entrepreneurs in processing primary products into final products.

Dampak Berkurangnya Jenis Pupuk Bersubsidi terhadap Produksi dan Pendapatan Petani Padi Sawah (Studi Kasus di Desa Limpoccoe, Kecamatan Cenrana, Kabupaten Maros, Provinsi Sulawesi Selatan)

Srimeliani — 2025-03-03

Rice plants are one of the food crop commodities that have an important meaning for the people of Indonesia. This is because the product produced from rice, namely rice, is one of the staple foods of the Indonesian people. In dealing with the increasing demand for rice, farmers can take various actions depending on local conditions, available resources, and local government policies. One of the factors that affects farmers' production costs is the cost of fertilizer. The government provides a fertilizer subsidy program to farmers to support the agricultural sector. The provision of subsidized fertilizers aims to improve the welfare of farmers. Amendments to the Regulation of the Minister of Agriculture Number 49 of 2020, subsidized fertilizers are Urea, ZA, NPK, SP36, and Organic fertilizers, then changed to the Regulation of the Minister of Agriculture Number 10 of 2022, subsidized fertilizers are only Urea and NPK (Nitrogen, Phosphate, and Potassium) fertilizers. This study aims to identify the impacts caused by the reduction in subsidized fertilizer types on the production and income of rice farmers in Limpoccoe Village, Cenrana District, Maros Regency, South Sulawesi Province and to identify efforts made by farmers in anticipating fertilizer needs after the reduction in subsidized fertilizer types. This study was conducted using an independent sample t-test. The location of the study was in Limpoccoe Village, Cenrana District, Maros Regency, South Sulawesi Province. Respondents in this study numbered 57 people who were taken based on a random sampling method from a population of 587 rice farmers. The test results showed that there was no significant difference in the production and income of rice farmers in Limpoccoe Village, Cenrana District, Maros Regency, South Sulawesi Province after the reduction in subsidized fertilizer types. Rice farmers in Limpoccoe Village, Cenrana District, Maros Regency, South Sulawesi Province predominantly reduced fertilizer doses after the reduction in subsidized fertilizer types and some maintained their habits.